Pour Your Heart into It

For the past decade, the Starbucks Coffee chain has ballooned from 11 stores in Seattle to a major company with over 1, 000 outlets throughout the nation. This is the story of how this extraordinary company combined coffee, commerce, and community into a dynamic force in business. The authors offer entrepreneurs, marketers, and managers innovative ideas to expand their own horizons in a competitive world. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.